We didn’t go vegan overnight. Most of the top influencers in the vegan space didn’t either. So why does every other plant-based meal plan start with going 100% vegan on day one?! We don't get it. But we have an answer. 

Are you interested in going plant-based but not ready to give up meat, dairy, and eggs overnight? Or do you just want to dabble with some vegan food to test the waters? Or maybe you’re ready to jump all-in but you’ve heard about the horrible detox period that can result from changing a lifelong diet overnight? Or do you have some fears about upending your entire routine on a dime? All that is real! And we hear ya. Well guess what? PLANT60 is your answer.

PLANT60 is the first-of-its-kind, tapered approach to going plant-based. We believe wholeheartedly, through a plethora of scientific research and living as both omnivores and vegans, that a plant-based diet is the ultimate answer to high-performance living. Energy, immunity, vibrance, sleep patterns, stamina (yeah we're talking in the sheets) and everything in between will get taken to another level. On the other side of that coin we are also empathetic that everyone is coming from a different place. For someone that's been eating animal products their entire life to make the leap into veganism overnight is not only a shock to your biological system, but it can be an even bigger shock to your routine — and often times regarded as unattainable. From our experience a methodical, tapered approach to going plant-based is not only the healthiest solution, but it sets you up for long-term success. 






2 Weeks

2 Plant-Based Meals Per Day

1 Wildcard Meal Per Day

For wildcard meals, no processed meats and very minimal processed foods.



2 Weeks

2 Plant-Based Meals Per Day

1 Wildcard Meal Per Day

For wildcard meals, no red or processed meats, and very minimal processed foods.



2 Weeks

2 Plant-Based Meals Per Day

1 Wildcard Meal Per Day

For wildcard meals, no red, processed, or white meats, and very minimal processed foods.



2 Weeks

3 Plant-Based Meals Per Day

No Wildcard Meals

No dairy, eggs, red or white meats and very minimal processed foods. You are officially plant-based!



1. First and foremost, PLANT60 is a proven method that seamlessly transitions an everyday omnivore into a full-time plant-eater. In the grand scheme of things, going 100% vegan for a month in January or detoxing on a plan like Whole30 isn't doing much if you aren't staying committed. PLANT60 is an attainable short-term solution that will set you up for long-term success. 

2. PLANT60 is an 8 week (2 month) program broken down into 4 phases. In each of the last 3 phases you will systematically remove 1 to 2 animal-based food categories from your diet. By Phase 4 you will be primed and ready to go 100% plant-based.  

3. For Phases 1 through 3, while we are leaving the door open to have one wildcard meal per day, BLOK is by no means implying that animal products are good for your health or the environment (because they are not). On the flip-side, we also believe that doing a hard stop on long-term dietary habits is not always healthy or practical. This is why we are suggesting a tapered, methodical approach to removing animal products from your plate. 

4. BLOK has provided recipe suggestions for breakfast, lunch, dinner, and snacks. These options will will be growing by the day, but by no means are they your end-all be-all choices. We're also partnering with the best vegan recipe bloggers out there and hand-picking PLANT60 certified meals for your convenience. We're taking all the legwork out! Our suggestion during your 2 month PLANT60 journey is to keep it simple. What do we mean by that? Well, if you're new to the game then don't attempt recipes that have 25 ingredients and a laundry list of prep instructions. You can worry about tackling the complex cook-offs once you have mastered the art of plant-basing down the road. And when you cook, make enough food to have leftovers for at least 2-3 more meals. Cooking from scratch every meal is not efficient or encouraged. 

5. If you've already given up one of the animal product categories before starting PLANT60, then we suggest to still take the full 2 months to go through the program. For example, if you don't eat red meat then continue to follow the protocol of eating 2 plant-based meals per day during the first two phases, and when you get to Phase Three you can begin to taper the other animal products. Don't be in a rush to get through PLANT60. This is training for the rest of your life. Take your time and embrace the journey. 



Need tools to help you get started? Or want to know why going plant-based will take your life to the next level? We've got you covered. Click on the buttons below to find out more. 






When someone claims they are vegan that doesn't imply they are healthy. You could technically eat Oreos and potato chips all day and still be considered a vegan (or plant-based). That's not the PLANT60 way. We will always encourage eating minimally processed, whole-foods as much as possible. But we know that for some of us that can be a scary undertaking to jump into overnight. Below are a list of rules that you should follow during your PLANT60 journey. And just remember, the methodical approach that PLANT60 stands by is a short-term plan to set you up for long-term success. 

YES: Eat a bunch of plants.

  • For the plant-based meals: Eat lots of vegetables; lots of legumes; lots of nuts and nut milks; some fruit; some grains; some natural fats; some soy; some plant-based butters; and herbs, spices, and seasonings. Try to eat foods with very few ingredients, all pronounceable ingredients, or better yet, no ingredients listed at all because they’re whole and unprocessed.

YES: For the first 3 phases, eat moderate portions of these animal products.

  • For the animal-based wildcard meals during phases 1 through 3, eat moderate portions of red or white meat, dairy, and eggs (according to the phase you are on). During these meals, try to make plants the star of the show by having the animal products be the side dish. For example, rather than having a half pound cheeseburger and a small side, flip the script and make veggies the main dish and have a smaller helping of beef. Remember, the end goal is to transition into a 100% plant-based lifestyle.

NO: Do not consume these foods in any form during your PLANT60 journey.

  • Processed Meats: Deli meats (salami, bologna, pepperoni, corned beef, prosciutto, meatloaf, roast beef, pastrami, etc); bacon; hot dogs; sausages (Polish, smoked, summer, breakfast, chorizo, etc); chicken nuggets/fingers; chicken patties; fish sticks/nuggets, pork patties such as breaded tenderloin, sausage patties, pork fritters; corn dogs/corn dog nuggets; canned meats; liverwurst.

  • Specific Processed Foods: Egg or dairy based pastries (cookies, cakes, muffins, etc); frozen TV dinners; white bread; sugary drinks; dairy ice cream; french fries; potato chips; processed cheeses; candy; candy bars; heavily sweetened coffee drinks.

MODERATION: These foods are acceptable in moderation during certain phases of PLANT60.

  • PLANT60 is a transitional plan with the goal of changing your short-term behavior to set you up for long-term success. This is not a plan to upend your entire life in one day, send you through a miserable 30-day detox program, just so you can fall back into bad habits again once you rejoice when the program is over. But just know that most, if not all of these foods listed below, should be consumed in moderation. And by that we mean feel free to treat yourself occasionally, but don't go overboard. For example, if vegan ice cream is on your list of to-do's, keep it to 1 to 2 small servings per week at most.

  • Processed Foods: Mock Meats (Impossible Burger, Beyond Burger, Beyond Chicken Strips, Trader Joe's Beef-less Ground Beef, Gardein "Meat" Crumbles etc); vegan donuts and pastries; vegan ice cream (nice cream; almond, soy or coconut based);

  • Real Sugars: In very small doses, you may consume maple syrup, agave nectar, coconut sugar, and date syrup. Again, in very small doses.

  • Refined Sugars: If you can abstain from them completely, then great! You should do everything in your power to keep them out of your diet. But more importantly, just be careful with them and read your labels. Splenda; Equal; Nutrasweet; xylitol; etc are all refined sugars. Don't dump them in your coffee or on your cereal. If there's a small amount of sugar already baked into something you're eating, then don't be afraid to rock it. Just read your labels, because companies sneak sugar into products in ways you might not recognize. The one thing the paleo, keto, and plant-based communities can all agree on is that refined sugars are very unhealthy. Consume refined sugars in very small doses, or not at all.

Most of the top vegan influencers in the world didn’t go vegan overnight. So why are they encouraging their fans to?
— Michael Palm, Co-Creator of PLANT60



  • Strategic meal plan to set you up for long term success. The aim of PLANT60 is to change your behavior. For years/decades you've been doing something that society has told you is acceptable and healthy. And now the truth has finally surfaced and everything you've been told about your diet is completely wrong. We understand this can be daunting. A tapered, systematic approach to changing your behavior, rather than trying to change the world in one day, is our way.

  • First and foremost this is a plan to change your health. Fighting sickness, preventing and even reversing some diseases are possible on a plant-based diet. By setting itself apart from surface-level meal plans out there like Whole30, this will aid in saving the planet and billions of helpless animals that call Earth home just like us. While BLOK's mission isn't to toss the ethical card everywhere we go, if you'd like more information on how animal agriculture is destroying the planet you can peep it here.



  • This is not a 30-day detox program.

  • This is not a weight loss program. Losing weight on a whole foods plant-based (WFPB) diet is not difficult. It's actually the healthiest way to do it. While PLANT60 encourages WFPB as much as possible, we've given you some leeway here as changing behavior is paramount to weight loss at this stage. This isn't to say that weight loss isn't possible during your PLANT60 journey. It just shouldn't be your lone goal. Our suggestion is to stay off the scale for the 60-day period as this journey is much bigger than that.



We're scouring the internet to find the dopest vegan food so you don't have to. Not only that, we've hand-picked PLANT60 certified recipes from our favorite bloggers and aggregated them onto one dedicated page for each blog — making it that much easier for you to browse. Simple, vibrant, and nutritious PLANT60 certified recipes are one click away. We love our partners, and are confident you will, too. 






Are there plant-based blogs that you want to see BLOKLIFE partner with? Or do you run a plant-focused recipe blog and want to partner with us? Shoot us a message at We'd love to hear from you!