OLYMPIC ATHLETES DISS DAIRY IN SWITCH4GOOD ANTI-MILK COMMERCIAL
Five Olympic athletes participated in a public service announcement that aired during the closing ceremonies of the PyeongChang Winter Olympics on Sunday. The effort was a response to a campaign funded by U.S. dairy companies called Milk Life that first appeared in the 2016 Rio Olympics. The MilkPEP board behind the Milk Life campaign also recently announced a partnership with 2020 Tokyo Olympic committee.
The anti-milk PSA features five former Olympic athletes who tell their stories of how a plant-based diet improved their performance and urge other athletes to ditch milk for a vegan diet. The PSA was produced by Switch4Good, a group founded by Dotsie Bausch, a silver medal-winning cyclist.
Bausch wanted to air the PSA during the closing ceremonies to present the counterargument to the Milk Life misinformation campaign. Bausch takes issue with the Milk Life claim that nine out of 10 Olympians grew up drinking milk. Bausch tells AdWeek, "Which is probably true, but also wildly misleading. Our grandparents grew up smoking. I bet nine out of 10 serial killers grew up drinking milk, too. What you drink as a child has nothing to do with whether you will grow up and become an Olympian.”
Bausch herself has a very inspiring story to tell, winning a silver medal against world-class competitors half her age. She tells AdWeek, “I stood on the podium at 39 years old, the oldest competitor ever in my specific discipline. My diet change was the key factor in me being able to recover quicker, decrease inflammation and have all the stamina and energy I needed to compete against competitors 20 years my junior.”
Competing at that level at the age of 39 is unreal. Yet another example that it's never to late to reap the benefits of a pland-based diet. Who knows you might win an Olympic medal.
Photo Credit: Switch4Good