BEYONCE CHALLENGES HER FANS TO GO VEGAN — WITH THE WRONG MEAL PLAN
Beyonce is going plant-based! She made headlines Friday when posting on Instagram that she was going vegan in preparation for Coachella. She also encouraged her fans to join her and linked to a meal planner site she's affiliated with called 22 Days Nutrition.
This is huge news for the plant-based movement. Arguably one of the top influencers out there with over 112 million Instagram followers and a worldwide fan base, when Beyonce speaks the Beyhive listens. Thanks to her an unprecedented amount of attention has been focused on the plant-based diet in recent days. We can't thank her enough, this really has the potential to energize the plant-based movement.
While we're thrilled Beyonce is now on Team Plants, we're not so sure the cold-turkey approach she recommends is the best path for everyone. If you are a hyper-disciplined masochist perhaps cold-turkey is the best route. However, for the majority of the population a tapered approach is proven to have better results. BLOK's PLANT60 plan follows this tapered approach where you gradually wean yourself off animal products over the course of 2 months.
For someone that's been eating animal products their entire life to make the leap into veganism overnight is not only a shock to their biological system, but it can be an even bigger shock to their routine — and often times regarded as unattainable. PLANT60 is the plan that gets you to the same end goal, without upending your entire life in one day. While the cold-turkey approach might seem noble, it's not the right plan if you're looking for long-term success.
As of March 2018, PLANT60 is free and includes recipes, practical tips for eating out, supplements and a guide for stocking your plant-based pantry. Have questions about the plan?! Or just want to say hi? Email us at firstname.lastname@example.org. We'd love to hear from you.
Photo Credit: arvzdix / Shutterstock.com